Finally, cute clothes made to be worn

Because childhood isn’t just for special occasions. Our pieces are made to be worn, messy, washed and loved again.

Dress Your Little Ones in Some Seriously Cute Threads - It's All Groovy Here!

Groovy girl print Just dropped!

Seriously cute + practical clothing. Made in small batch, too reduce waste.
  • Made for real kids, real mess

  • Soft, comfy, quality clothing & play-proof

  • Designed by a mum of 3 in Central Queensland

  • Loved by over 300 Aussie families

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Designed in australia

As a mum of a child with sensitive skin, fabric choice matters deeply to me, the way they are worn and the way they wash!

Every piece is designed with softness, stretch and comfort in mind — because clothes should feel good on little bodies, wash well and not irritate them.

How our colourful world began

Hi, I’m Paris — mum to three gorgeous girls, Silver, Dixie and Story! We live in the heart of remote Queensland, in a tiny town called Barcaldine, where there may not be many shops… but there’s no shortage of imagination, love and colour in our lives.

Back in 2022, when my first baby girl Silver arrived, I fell head-over-heels into the world of cute outfits, tiny rompers and all things baby fashion. But I quickly realised something… so many of the “pretty” clothes weren’t practical. I was forever scared to let her actually be a kid in them in case they got ruined!

So, many late nights, Google searches, no sleep and “I actually have no idea what I’m doing” moments later… I dove into the crazy world of manufacturing. Somehow, through passion, perseverance and mum-magic, I found the most amazing manufacturing team, and together we brought this bright, playful brand to life in March 2024.

Now, I create fun, colourful, durable kids’ clothing made to be worn, loved, played in and lived in. No “too cute to wear” outfits here — just joyful clothing for adventurous little humans.

Thanks for being here and supporting our journey — it means the world from our little outback family to you 💛